![]() ![]() Teaches you all about online vs brick and mortar stores and how they should market, all about demographics, how consumers work (some economics), about focus groups, or which marketing technique should be done per type of product, brand, or online/B&M store. The main reason I like it is because it teaches how marketing at a corporate office works, if you know corporate marketing then you have larger ideas for startups marketers to use. It also has a about 20 different marketing campaign examples, that are true stories about major companies like Nike & Microsoft etc. ![]() But it does explain how media and social media on the Internet popular now, and goes into detail about that. So it's not really missing anything except for in-depth training on Facebook marketing, or Google advertising for example. It talks about current technological marketing as well, it was very intense about that. If I could dedicate all my time to marketing, I would read the book every week. But I have so many other things to learn that it ends up going on the back burner. if I had time I would read it all the time. It taught me alot, I kept it and like to reference it. ![]() ![]() Udp:// Marketing book from college: "Marketing An Introduction", by Fast Armstrong & Philip Kotler. ©1993 Al Ries and Jack Trout (P)2014 HarperCollinsPublishers The 22 Immutable Laws of Branding by Al Ries, Laura Ries Overview: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. There are laws of nature, so why shouldn’t there be laws of marketing?Īs Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. The 22 Immutable Laws of Marketing - Al Ries - 2014Ĭategories: Business & Careers, Management & Leadership The 22 Immutable Laws of Marketing - Al Ries - 2014 (Business) (miok) ![]()
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